What happens when a 25-year pool builder commits fully to the They Ask, You Answer framework — and builds an AI-powered content machine on top of it.
Marcus Sheridan's They Ask, You Answer framework is the strategic backbone of everything you're about to see. Every article, every page, every keyword — rooted in one idea: answer the questions your buyers are already asking.
The most powerful thing a business can do is become the most trusted voice in its industry — not through ads, but through honest, helpful content that answers every question a buyer has before they ever pick up the phone.
The #1 question buyers have — answered honestly and in full detail on the site.
Pool types, builders, construction methods — all compared transparently.
"Why SPCP might not be right for you" — the anti-sell page that builds the most trust.
Real reviews, real projects, real locations — not stock photos and generic copy.
Pulled directly from Google Analytics 4 via API — not a screenshot, not a mock-up. This is the live dashboard.
| # | Page | Views | Users | Avg Engagement |
|---|---|---|---|---|
| 1 | / | 1,316 | 863 | |
| 2 | /start-your-journey | 332 | 181 | |
| 3 | /portfolio | 259 | 135 | |
| 4 | /price-estimator | 222 | 128 | |
| 5 | /custom-pools | 133 | 97 | |
| 6 | /categories/pool-costs | 114 | 86 | |
| 7 | /faq | 95 | 58 | |
| 8 | /categories/pool-types | 90 | 73 | |
| 9 | /outdoor-living | 68 | 52 | |
| 10 | /reviews | 55 | 47 |
Every page is a They Ask, You Answer asset — answering a real buyer question, targeting a real keyword, building real trust at scale.
The site doesn't just exist — it grows on its own. Here's what runs automatically every Friday at 6 AM without Scott touching a keyboard.
This is what They Ask, You Answer looks like when you build the infrastructure to run it at scale — and automate everything that doesn't require a human.